Natalie Nathanson
Appears in 116 Episodes
Building a Culture of Trust in Sales & Business Transformation - George Sens - Shift & Thrive - Episode # 115
What does it really take to turn a struggling sales organization into a growth engine, and can slowing down actually be the fastest path to results? In this episode of...
Why You Shouldn't Sell Fear - Yossi Appleboum - Shift & Thrive - Episode #114
What does it actually take to change how an entire market understands a problem it doesn't yet know it has? In this episode of Shift & Thrive, host Natalie Nathanson t...
Why Alignment Beats Strategy When Growth Stalls - Mark Schwartz - Shift & Thrive - Episode # 113
What does it take to reignite growth once it starts to flatten, and why do so many leaders assume their team already understands the plan? In this episode of Shift & T...
Thought Leadership 2.0: Why Authenticity Wins in B2B - Shift & Thrive - Episode # 112
What does it actually take to build trust when AI has made it easier than ever to produce mediocre content? In this special compilation episode of Shift & Thrive, host...
Rethinking B2B Buying - Kerry Cunningham - Shift & Thrive- Go-to-Market Deep Dive - Episode # 111 (Re-Air)
How are shifting buyer behaviors and AI reshaping B2B go-to-market strategies? What happens when companies fail to adapt? In this Go-to-Market Spotlight episode of Shi...
Why B2B Buyer Behavior Demands a New Marketing Strategy - Michele Johnston - Shift & Thrive - # 110
If you can no longer draw a clean line from marketing activity to revenue, does that mean marketing isn't working, or does it mean you're measuring it wrong? In this e...
The Hidden Cost of Change: What Leaders Miss - Kelley Hippler - Shift & Thrive - Episode # 109
What does a reduction in force actually cost you once the client relationships start to unravel? In this episode of Shift & Thrive, host Natalie Nathanson sits down wi...
Subtract to Grow - Amit Pande - Shift & Thrive - Go-to-Market Deep Dive - Episode # 108
What happens when a new CEO and board walk into a company at an inflection point, and the old playbook no longer applies? In this Go-to-Market Deep Dive episode of Shi...
Letting Go to Scale Up - Joseph Monastiero - Shift & Thrive - Episode # 107
What changes in a leader the moment they stop being the one with all the answers? In this episode of Shift & Thrive, host Natalie Nathanson talks with Joseph Monastier...
Leading Without Answers - Vivek Mahapatra - Shift & Thrive - Go-To-Market Deep Dive - Episode # 106
What does it take to lead a team through transformation when nobody knows the right answers? In this episode of Shift & Thrive, host Natalie Nathanson talks with Vivek...
Leading AI Infrastructure Transformation - Jon Billow - Shift & Thrive - Episode # 105
How do CEOs lead a company through radical business transformation without losing employee trust? In this episode of Shift & Thrive, host Natalie Nathanson talks with ...
Unlearning as a Leadership Superpower - Ann Reilly - Shift & Thrive - Episode #104
How do leaders stay ahead when the rules keep changing before they even finish adapting to the last shift? In this episode of Shift & Thrive, host Natalie Nathanson ta...
Driving Change in Human + AI Verification - Shawn-Marc Melo - Shift & Thrive - Episode # 103
What happens when a founder applies the lessons of two successful exits to one of AI's biggest challenges: trust in a world of deepfakes and digital fraud? In this epi...
The Hardest Part of Scaling: Learning to Let Go - Ahmad Jadallah - Shift & Thrive - Episode # 102
What's the hardest leadership skill for a founder to learn, and why does almost everyone get it wrong at first? In this episode of Shift & Thrive, host Natalie Nathans...
From Solo Founder to Investor - Paul Oggelsby - Shift & Thrive - Investor Spotlight - Episode # 101
What does it take to build a business so well structured that it could run without you? In this Investor Spotlight episode of Shift & Thrive, host Natalie Nathanson ta...
From Building AI Into How You Work, Not What You Sell - Tameem Hourani - Shift & Thrive - Episode #100
What does it take for a lifelong engineer to build a high-growth services firm on a foundation of radical transparency and relentless speed? In this episode of Shift &...
Rethinking the GTM Playbook for the Modern Era - The Best of Season 2 - Shift & Thrive - # 099
Is your go-to-market strategy built for today's buyers, or are you still relying on playbooks that no longer work? In this special Best of Season 2 compilation, Natali...
Bottling the Founder Sale: From Visionary to Scalable Engine - Shift & Thrive - Episode # 098
Scaling out of founder-led sales is one of the most critical, yet deeply misunderstood transitions any B2B company will ever face. In the early days, no one sells the ...
Why B2B Deals Stall and How to Fix It - Paul Terry - Shift & Thrive - Episode # 97
What does it actually take to lead a commercial transformation before anyone else believes in it, and what happens when the biggest threat to closing a deal is not you...
8 Questions Every CEO Must Answer - Sangram Vajre - Shift & Thrive - Episode # 096 (Re-air)
What if the reason your go-to-market isn't working has nothing to do with your tactics and everything to do with how your leadership team defines, owns, and executes i...
