In today’s business world change is the only constant, and mastering transformation is the ultimate key to success. Welcome to Shift & Thrive!

Each week, Host Natalie Nathanson will bring you conversations with CEOs, who delve into how they successfully drove critical change in their organization.

This show is sponsored by Magnetude Consulting, bringing you the thinking power of a Growth Consultancy and the Getting-It-Done Power of a full-service B2B Marketing Agency.

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Latest Episodes

Selling Into the Federal Government - Harvey Morrison - Shift & Thrive - Episode # 086

What does it really take for a tech company to break into the federal government market, and what separates the ones who land contracts from those who waste time and r...

Rethinking B2B Buying - Kerry Cunningham - Shift & Thrive- Go-to-Market Deep Dive - Episode # 085

How are shifting buyer behaviors and AI reshaping B2B go-to-market strategies? What happens when companies fail to adapt? In this Go-to-Market Spotlight episode of Shi...

What Investors Really Look For - Elena Gantvarg - Shift & Thrive - Investor Spotlight - # 084

In this Investor Spotlight episode of Shift & Thrive, Natalie Nathanson sits down with Elena Gantvarg, Principal at Flint Capital, to unpack how early-stage investors ...

Transform in the Age of AI - Kristina McMillan - Shift & Thrive - Go-to-Market Deep Dive - Ep # 083

In this Go-to-Market Spotlight episode of Shift & Thrive, Natalie Nathanson sits down with Kristina McMillan, a seasoned go-to-market strategist and venture advisor, t...

Flipping the Mic on Natalie Nathanson - Shift & Thrive (Re-air)

What happens when the host steps into the hot seat to reflect on leadership, growth, and navigating change in uncertain times? In this special re-aired episode of Shif...

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