In today’s business world change is the only constant, and mastering transformation is the ultimate key to success. Welcome to Shift & Thrive!
Each week, Host Natalie Nathanson will bring you conversations with CEOs, who delve into how they successfully drove critical change in their organization.
This show is sponsored by Magnetude Consulting, bringing you the thinking power of a Growth Consultancy and the Getting-It-Done Power of a full-service B2B Marketing Agency.
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Latest Episodes
The Category Creation Playbook - Kat Wendelstadt - Shift & Thrive - Go-To-Market deep dive - Episode # 094
What does it actually take to build a market category that doesn't yet exist, and how do today's go-to-market leaders use AI to accelerate that process without losing ...
Breaking Through the Noise - Compilation - Shift & Thrive - Episode # 093
What does it actually take to reach buyers in a world where AI has flooded every inbox, gated white papers have lost their pull, and generic personalization is table s...
Decisive Leadership in Uncertain Moments - David Axler - Shift & Thrive - Episode # 092
What does it take to transform a venture-backed startup into a profitable, predictable business after acquisition by a public company? In this episode of Shift & Thriv...
Leading Government Contracts through Chaos - Brandon Muniz - Shift & Thrive - Episode # 091
What does it take to step into the CEO role at the exact moment your industry faces its most turbulent period in history? In this episode of Shift & Thrive, host Natal...
Radical Transparency & Resilience - Vaughn Thurman - Shift & Thrive - Episode # 090
What does it actually take to survive a business crisis and come out the other side a better leader? In this episode of Shift & Thrive, host Natalie Nathanson sits dow...
