In today’s business world change is the only constant, and mastering transformation is the ultimate key to success. Welcome to Shift & Thrive!
Each week, Host Natalie Nathanson will bring you conversations with CEOs, who delve into how they successfully drove critical change in their organization.
This show is sponsored by Magnetude Consulting, bringing you the thinking power of a Growth Consultancy and the Getting-It-Done Power of a full-service B2B Marketing Agency.
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Latest Episodes
Thought Leadership 2.0: Why Authenticity Wins in B2B - Shift & Thrive - Episode # 112
What does it actually take to build trust when AI has made it easier than ever to produce mediocre content? In this special compilation episode of Shift & Thrive, host...
Rethinking B2B Buying - Kerry Cunningham - Shift & Thrive- Go-to-Market Deep Dive - Episode # 111 (Re-Air)
How are shifting buyer behaviors and AI reshaping B2B go-to-market strategies? What happens when companies fail to adapt? In this Go-to-Market Spotlight episode of Shi...
Why B2B Buyer Behavior Demands a New Marketing Strategy - Michele Johnston - Shift & Thrive - # 110
If you can no longer draw a clean line from marketing activity to revenue, does that mean marketing isn't working, or does it mean you're measuring it wrong? In this e...
The Hidden Cost of Change: What Leaders Miss - Kelley Hippler - Shift & Thrive - Episode # 109
What does a reduction in force actually cost you once the client relationships start to unravel? In this episode of Shift & Thrive, host Natalie Nathanson sits down wi...
Subtract to Grow - Amit Pande - Shift & Thrive - Go-to-Market Deep Dive - Episode # 108
What happens when a new CEO and board walk into a company at an inflection point, and the old playbook no longer applies? In this Go-to-Market Deep Dive episode of Shi...
