In today’s business world change is the only constant, and mastering transformation is the ultimate key to success. Welcome to Shift & Thrive!
Each week, Host Natalie Nathanson will bring you conversations with CEOs, who delve into how they successfully drove critical change in their organization.
This show is sponsored by Magnetude Consulting, bringing you the thinking power of a Growth Consultancy and the Getting-It-Done Power of a full-service B2B Marketing Agency.
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Latest Episodes
Bottling the Founder Sale: From Visionary to Scalable Engine - Shift & Thrive - Episode # 098
Scaling out of founder-led sales is one of the most critical, yet deeply misunderstood transitions any B2B company will ever face. In the early days, no one sells the ...
Why B2B Deals Stall and How to Fix It - Paul Terry - Shift & Thrive - Episode # 97
What does it actually take to lead a commercial transformation before anyone else believes in it, and what happens when the biggest threat to closing a deal is not you...
8 Questions Every CEO Must Answer - Sangram Vajre - Shift & Thrive - Episode # 096 (Re-air)
What if the reason your go-to-market isn't working has nothing to do with your tactics and everything to do with how your leadership team defines, owns, and executes i...
Leading from the Inside Out - Kevin Bailey - Shift & Thrive - Episode # 095
What happens to a founder's mental performance when the company is winning on paper but quietly unraveling from the inside, and what does neuroscience say about fixing...
The Category Creation Playbook - Kat Wendelstadt - Shift & Thrive - Go-To-Market deep dive - Episode # 094
What does it actually take to build a market category that doesn't yet exist, and how do today's go-to-market leaders use AI to accelerate that process without losing ...
