In today’s business world change is the only constant, and mastering transformation is the ultimate key to success. Welcome to Shift & Thrive!
Each week, Host Natalie Nathanson will bring you conversations with CEOs, who delve into how they successfully drove critical change in their organization.
This show is sponsored by Magnetude Consulting, bringing you the thinking power of a Growth Consultancy and the Getting-It-Done Power of a full-service B2B Marketing Agency.
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Latest Episodes
Nailing Your Niche - Brad McGinity - Shift & Thrive - Episode # 051
How can leaders transform go-to-market strategies by aligning sales, marketing, and customer experience while fostering a people-first culture and driving sustainable ...

Vulnerability in Leadership - Pete Martin - Shift & Thrive - Episode # 050
What does it take to lead a cybersecurity startup with empathy, clarity, and focus, while staying true to your vision and your customers' real needs? In this episode, ...

Flipping the Mic - Natalie Nathanson - Shift & Thrive - Episode # 49
How can leaders adapt, grow, and lead with impact in a rapidly evolving marketing landscape while staying true to their values and vision? In this special “Flip the Mi...

Aligning Teams for Success - Matt McCrann - Shift & Thrive - Episode # 048 (Re-Air)
What does it take to evolve from a startup into a global leader in a cutting-edge industry? In this re-air of Shift & Thrive, we’re bringing back a powerhouse conversa...

Aligning Sales, Marketing, & Success - Scott Brown - Shift & Thrive GTM Mini-Series - Episode # 047
What happens when startups align sales, marketing, and customer success from day one, and what role should AI and leadership play in that equation? In the first episod...
