Natalie Nathanson
Appears in 101 Episodes
From Building AI Into How You Work, Not What You Sell - Tameem Hourani - Shift & Thrive - Episode #100
What does it take for a lifelong engineer to build a high-growth services firm on a foundation of radical transparency and relentless speed? In this episode of Shift &...
Rethinking the GTM Playbook for the Modern Era - The Best of Season 2 - Shift & Thrive - # 099
Is your go-to-market strategy built for today's buyers, or are you still relying on playbooks that no longer work? In this special Best of Season 2 compilation, Natali...
Bottling the Founder Sale: From Visionary to Scalable Engine - Shift & Thrive - Episode # 098
Scaling out of founder-led sales is one of the most critical, yet deeply misunderstood transitions any B2B company will ever face. In the early days, no one sells the ...
Why B2B Deals Stall and How to Fix It - Paul Terry - Shift & Thrive - Episode # 97
What does it actually take to lead a commercial transformation before anyone else believes in it, and what happens when the biggest threat to closing a deal is not you...
8 Questions Every CEO Must Answer - Sangram Vajre - Shift & Thrive - Episode # 096 (Re-air)
What if the reason your go-to-market isn't working has nothing to do with your tactics and everything to do with how your leadership team defines, owns, and executes i...
Leading from the Inside Out - Kevin Bailey - Shift & Thrive - Episode # 095
What happens to a founder's mental performance when the company is winning on paper but quietly unraveling from the inside, and what does neuroscience say about fixing...
The Category Creation Playbook - Kat Wendelstadt - Shift & Thrive - Go-To-Market deep dive - Episode # 094
What does it actually take to build a market category that doesn't yet exist, and how do today's go-to-market leaders use AI to accelerate that process without losing ...
Breaking Through the Noise - Compilation - Shift & Thrive - Episode # 093
What does it actually take to reach buyers in a world where AI has flooded every inbox, gated white papers have lost their pull, and generic personalization is table s...
Decisive Leadership in Uncertain Moments - David Axler - Shift & Thrive - Episode # 092
What does it take to transform a venture-backed startup into a profitable, predictable business after acquisition by a public company? In this episode of Shift & Thriv...
Leading Government Contracts through Chaos - Brandon Muniz - Shift & Thrive - Episode # 091
What does it take to step into the CEO role at the exact moment your industry faces its most turbulent period in history? In this episode of Shift & Thrive, host Natal...
Radical Transparency & Resilience - Vaughn Thurman - Shift & Thrive - Episode # 090
What does it actually take to survive a business crisis and come out the other side a better leader? In this episode of Shift & Thrive, host Natalie Nathanson sits dow...
Reinventing the Business - Sam Ziman - Shift & Thrive - Episode # 089
What does it take to reinvent a company not once, but multiple times, while keeping your team aligned, motivated, and moving in the same direction? In this episode of ...
Funding National Tech - Derek Willis - Shift & Thrive - Investor Spotlight - Episode # 088
What does it actually take to move a dual-use technology from a proven prototype to a scalable, fundable business? In this Investor Spotlight episode of Shift & Thrive...
Voices That Lead: Shift & Thrive - International Women's Day Special - Episode # 087
What happens when accomplished leaders stop trying to lead like someone else and finally trust their own voice, instincts, and definition of success? In this special I...
Selling Into the Federal Government - Harvey Morrison - Shift & Thrive - Episode # 086
What does it really take for a tech company to break into the federal government market, and what separates the ones who land contracts from those who waste time and r...
Rethinking B2B Buying - Kerry Cunningham - Shift & Thrive- Go-to-Market Deep Dive - Episode # 085
How are shifting buyer behaviors and AI reshaping B2B go-to-market strategies? What happens when companies fail to adapt? In this Go-to-Market Spotlight episode of Shi...
What Investors Really Look For - Elena Gantvarg - Shift & Thrive - Investor Spotlight - # 084
In this Investor Spotlight episode of Shift & Thrive, Natalie Nathanson sits down with Elena Gantvarg, Principal at Flint Capital, to unpack how early-stage investors ...
Transform in the Age of AI - Kristina McMillan - Shift & Thrive - Go-to-Market Deep Dive - Ep # 083
In this Go-to-Market Spotlight episode of Shift & Thrive, Natalie Nathanson sits down with Kristina McMillan, a seasoned go-to-market strategist and venture advisor, t...
Flipping the Mic on Natalie Nathanson - Shift & Thrive (Re-air)
What happens when the host steps into the hot seat to reflect on leadership, growth, and navigating change in uncertain times? In this special re-aired episode of Shif...
Why Listening Defines a CEO - Maximos Lih - Shift & Thrive - Episode # 081
How can today’s CEOs evolve fast enough to lead through AI disruption, generational complexity, and outdated incentive systems? In this episode of Shift & Thrive, Nata...
