Michele Johnston
Appears in 2 Episodes
Thought Leadership 2.0: Why Authenticity Wins in B2B - Shift & Thrive - Episode # 112
What does it actually take to build trust when AI has made it easier than ever to produce mediocre content? In this special compilation episode of Shift & Thrive, host...
Why B2B Buyer Behavior Demands a New Marketing Strategy - Michele Johnston - Shift & Thrive - # 110
If you can no longer draw a clean line from marketing activity to revenue, does that mean marketing isn't working, or does it mean you're measuring it wrong? In this e...
