In today’s business world change is the only constant, and mastering transformation is the ultimate key to success. Welcome to Shift & Thrive!
Each week, Host Natalie Nathanson will bring you conversations with CEOs, who delve into how they successfully drove critical change in their organization.
This show is sponsored by Magnetude Consulting, bringing you the thinking power of a Growth Consultancy and the Getting-It-Done Power of a full-service B2B Marketing Agency.
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Latest Episodes
Building Smarter Go-To-Market Engines - Scott Brown - Shift & Thrive GTM Mini-Series (Re-air)
What does it really take to build and evolve a go-to-market engine that drives sustainable growth in today’s environment? This week, we’re re-airing one of our most po...
Grounded Innovation in the Age of AI - Yossi Carmon - Shift & Thrive - Episode # 071
What does it take to balance innovation with reality when AI moves faster than your market? In this episode of Shift & Thrive, Natalie Nathanson sits down with Yossi C...
The Modern GTM Engine - Sajag Chikarsal - Shift & Thrive - Go-To-Market Mini-Series - Ep # 70
How can marketing leaders build go-to-market engines that evolve with today’s fast-changing buyer behaviors, while using AI intentionally, not accidentally, to drive m...
The Customer: The Real Key to GTM Success - Shift & Thrive - Episode # 069
What does it take to build a go-to-market motion that actually works today? In this special compilation of Shift & Thrive, host Natalie Nathanson brings together insig...
Building Culture, Focus, and AI Readiness - Matt Waxman - Shift & Thrive - Episode # 068
What does it take to lead a company through transformation while keeping people motivated, curious, and focused on the future? In this episode of Shift & Thrive, Natal...
